MARKETING – STRUT YOUR STUFF

posted by SHELLEY BRUCAR

Above:  Some pieces currently on my design wall, waiting to come together.

In today’s ART BIZ BLOG, Alyson Stanfield refers to “Brag! How to Toot Your Own Horn without Blowing It” by Peggy Klaus.  It’s a book about how to let others know about your art and your accomplishments.  The Art Biz Blog lists 12 questions to help artists think about and define how to describe their art.  Any book or conversation about marketing suggests an “elevator speech” – a way to quickly and simply talk about what you do in a way that will spark interest.  Alyson’s questions are sure to spark ideas for what to include in your elevator speech.  These questions will also prove thought-provoking for anyone wanting to talk about what they do; it’s not just for artists.

One of the questions is “what do you like/love about being an artist?”  That can be a surprisingly difficult question to answer.  I’m not sure how I would answer. 

I know I love being in my studio; I get so excited about dyeing or painting fabric and watching color magically appear (yes, it still seems like magic to me!).  It’s energizing to step back from the design wall and like what I see.  It can even be fun to cope with the struggle that is often part of a new piece coming together.  Taking a piece off the wall and cutting into it can be amazingly empowering! 

I know I feel good in my studio, that working on art is not really work, but more therapeautic.  I know I love exhibiting my work and talking to people who come to see it.  I love it when someone seeing my work expresses delight and “gets” what I’m trying to do – to get the viewer to let go of the demands of the day and step into the art.  I love feeling creative, maybe because I grew up believing that I did not have a creative component to my being.  I now believe that everyone has a creative part and that using one’s creative part is simply a matter of letting go of old, rigid ideas and allowing the creative energy to emerge.

Ok, maybe I did answer the question – now I just have to condense the rambling a bit…

The last question Alyson asks is “In what ways are you making a difference in peoples’ lives?”  I know I want someone viewing my art to feel the serenity and peacefulness that I feel every step of the way, from original idea or first bit of color to fabric, right up to the last stitch.  Is that happening?

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Filed under Art Stuff, Fabric painting, hand-dyeing

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